Decoding backlink spamming: its impact and safeguards
Introduction Throughout the forever changing landscape that is search engine optimizatio n, the high ranking of a website on the different search engines and, more importantly, its overall authority have been highly dependent on backlinks. They are votes of confidence in your content and relevance and links coming from another site to yours. However, not all backlinks are created equal. One of the manipulative practices that will enforce an artificially inflated search ranking at the expense of your website's health in search engine optimization is backlink spam. In this comprehensive article, learn precisely what backlink spamming is, how it is done, and why you need to protect your website. What is backlink spamming? Backlink spamming refers to the act of buying, generating, or resorting to cunning tactics in an attempt to get backlinks to your website for better ranking on search engines. Typically, these methods end with a bulk of low-quality or irrelevant backlinks. This wil...